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- Don’t sell: Rather, “help your customers buy” and what buying a toilet has to do with this
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Classroom Contents
How to Position Your Product and Drive More Sales
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- 1 - Introduction
- 2 - Working with founders, being “the positioning expert”, and why positioning is so tricky to get right
- 3 - How to make your product “Obviously Awesome”
- 4 - The five elements of great positioning
- 5 - Why “do nothing” is your strongest competitor: 50% of B2B deals are lost to “do nothing”
- 6 - Don’t sell: Rather, “help your customers buy” and what buying a toilet has to do with this
- 7 - April positions herself: How she grew her personal brand and narrowed in on her solopreneur offering
- 8 - Outro
