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- Building a Custom Variable in GTM
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Classroom Contents
How to Label Users in Google Analytics with Google Tag Manager
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- 1 - Intro
- 2 - Why Label Users in Google Analytics?
- 3 - Example 1: Labelling Site Visitors Who Are Newsletter Subscribers
- 4 - Using UTM Parameters
- 5 - Using Google Analytics Custom Dimensions
- 6 - Building a Custom Variable in GTM
- 7 - Creating a Look up Table Variable
- 8 - Sending the Dimension Value to Google Analytics
- 9 - Use Cases for these User Labels
