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How to A/B Test with Confidence
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- 1 Introduction
- 2 The plan
- 3 What is an AB test
- 4 Is this difference real
- 5 What is significance
- 6 How small a change
- 7 Sample size
- 8 Beware of short experiments
- 9 Bayesian AB test
- 10 Group randomisation
- 11 Nonrandom split
- 12 Starting too early
- 13 Not agreeing the setup
- 14 Accidental differences
- 15 Validate significance calculation
- 16 What can go wrong
- 17 Manufacturing results
- 18 Not neutral
- 19 Fixing bugs
- 20 Documentation
- 21 Checklist
