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Classroom Contents
How Oracle Reimagined Marketing for Always-On Customer Experience
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- 1 Introduction
- 2 Topic
- 3 Introductions
- 4 Digital transformation
- 5 Real change takes place
- 6 Who is Oracle
- 7 What can possibly go wrong
- 8 Legacy systems
- 9 Messy data
- 10 Organizational sellers
- 11 Demand waterfall
- 12 Cloud transformation
- 13 Time for change
- 14 Changing everything
- 15 Oracle Cloud
- 16 Streamline
- 17 Data
- 18 Predictive Intelligence
- 19 Results
- 20 Data Management Platform
- 21 Empowering marketers
- 22 Selfservice tools
- 23 Nurture campaigns
- 24 Analytics
- 25 Delight
- 26 Power to the People
- 27 Email Anatomy
- 28 Digital Assets
- 29 Screenshots
- 30 Campaign results
- 31 The buyers journey
- 32 How marketing gets involved
- 33 Unified data
- 34 Future of digital marketing
- 35 QA
- 36 Audience Question
- 37 Salesforce CRM
- 38 CX Unity
- 39 Building trust with sales
- 40 Enable the sales teams
- 41 Internal vs external data
- 42 Learn to use CX Unity
- 43 Oracle Eloqua Profiler
- 44 How is B2B buyer behavior changing
- 45 Outro
