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Introduction
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Classroom Contents
How Media and Technology Are Altering Our Culture - The Olympic Games Case Study
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- 1 Introduction
- 2 Winning the Olympics
- 3 Presenting the Olympics
- 4 Whats next for the Olympics
- 5 How the Olympics help Comcast
- 6 Bob Costas onDemand
- 7 NBC Sports Philosophy
- 8 NBCs Technology Strategy
- 9 How does this change NBCs primetime broadcast
- 10 We assume for Michael Phelps and Usain Bolt
- 11 How does the Olympics serve as a bulwark
- 12 Unbundling the cable model
- 13 Internet Essentials
- 14 Cash Flow
- 15 Alis Passing
