How 'Going Direct' Changes Everything - for Brands, Retail, Marketing, and Advertising

How 'Going Direct' Changes Everything - for Brands, Retail, Marketing, and Advertising

a16z via YouTube Direct link

Retail Landscape: 10 Years Ago

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4 of 15

Retail Landscape: 10 Years Ago

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How 'Going Direct' Changes Everything - for Brands, Retail, Marketing, and Advertising

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  1. 1 Intro
  2. 2 Retail Landscape: 20+ Years Ago
  3. 3 Shifting Retail Landscape
  4. 4 Retail Landscape: 10 Years Ago
  5. 5 Retail Landscape: Today
  6. 6 Direct Response 2.0
  7. 7 Rise of Crowd Based Social Commerce
  8. 8 What's in it for
  9. 9 Media Landscape
  10. 10 Traditional TV* Viewing Trends, by Age Group (Q2 2016)
  11. 11 Primetime TV's Inflationary Paradox
  12. 12 Purchase Funnel
  13. 13 E-commerce = Product Search
  14. 14 Direct Marketing 2.0 Brand marketing is changing
  15. 15 So what?

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