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BS Continuum
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Classroom Contents
How Brands Manipulate You With Great Design
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- 1 Intro
- 2 BS Continuum
- 3 Information Asymmetry
- 4 Emotional Alchemy
- 5 Tropical Storm: Visual Signaling
- 6 Seller Reputation & Trustworthiness
- 7 Category 1: The Debt of Kindness
- 8 Category 2: Follow the Herd
- 9 Ekster
- 10 Category 3: Obey Authority
- 11 Category 4: The Deception of Exclusivity
- 12 Category 5: Misguided Loyalty
- 13 Brutally Honest Manipulation
- 14 Creating Meaning
- 15 Education vs Manipulation
- 16 What's the Most Manipulative Brand?
