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Most Questions Are Follow-Ups
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Classroom Contents
Great UX Research for Non-Researchers
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- 1 Intro
- 2 Learning from customers
- 3 Learn From/Build For/Sell To
- 4 Specific General
- 5 Deflect Roadmap Questions
- 6 Speak Their Language
- 7 Most Questions Are Follow-Ups
- 8 Beware of Satisficing
- 9 Make a Recording
- 10 Empathy and Judgement
- 11 Analysis and Synthesis
- 12 Example
- 13 Words As Boundary Objects
