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Forecasting in Advertising: From Trillions of Impressions to Key Metrics - The Trade Desk Approach

Forecasting in Advertising: From Trillions of Impressions to Key Metrics - The Trade Desk Approach

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Forecasting at The Trade Desk: From Trillions of Potential Impressions Down to Just a Few Metrics

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Forecasting at The Trade Desk: From Trillions of Potential Impressions Down to Just a Few Metrics

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Forecasting in Advertising: From Trillions of Impressions to Key Metrics - The Trade Desk Approach

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  1. 1 Forecasting at The Trade Desk: From Trillions of Potential Impressions Down to Just a Few Metrics

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