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Driving Buyer Behavior with IAP and Subscriptions - KPI Guide for Google Play Apps and Games

Driving Buyer Behavior with IAP and Subscriptions - KPI Guide for Google Play Apps and Games

Android Developers via YouTube Direct link

User Engagement

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User Engagement

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Driving Buyer Behavior with IAP and Subscriptions - KPI Guide for Google Play Apps and Games

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  1. 1 Introduction
  2. 2 The metrics tree
  3. 3 Monetization metrics
  4. 4 Daily buyer conversion
  5. 5 First time buyer conversion
  6. 6 Average revenue per paying user
  7. 7 Things to consider
  8. 8 Subscriber Conversion
  9. 9 Average New Subscriber
  10. 10 User Engagement
  11. 11 Conclusion

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