Developing Identity Systems for Brand Campaigns - Part 1

Developing Identity Systems for Brand Campaigns - Part 1

Adobe Creative Cloud via YouTube Direct link

Project overview

2 of 13

2 of 13

Project overview

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Developing Identity Systems for Brand Campaigns - Part 1

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  1. 1 Start
  2. 2 Project overview
  3. 3 Kendall’s go-to fonts
  4. 4 Pro tip for distributing wordmarks across an artboard evenly
  5. 5 Where does Kendall find inspiration
  6. 6 Inspiration site demos
  7. 7 Kendall’s past work
  8. 8 How did Kendall get his start in designing for a living
  9. 9 Masking images with multiple shapes
  10. 10 What is PleaseRespectOurNeighbors
  11. 11 How many iterations do to make before presenting to a client
  12. 12 Developing a strong process
  13. 13 Presenting to a client and having confidence in your work

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