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Capturing Attention through Creative Marketing
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Classroom Contents
How an Open Source Side Project Became a Successful Business - Sentry's Journey
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- 1 David Cramer Introduction
- 2 Introduction and Background
- 3 The Initial Problem and Early Development of Sentry
- 4 Transitioning Sentry from Open-Source Project to Company
- 5 Technical Decisions that Shaped Sentry's Versatility and Portability
- 6 The Importance of Simplicity and User Feedback in Sentry's Development
- 7 Challenges of Using Open Source Technology
- 8 The Power of SQL Databases in Architecture
- 9 The Importance of a Fast and Accurate Development Environment
- 10 Being Brand-Driven vs. Data-Driven
- 11 The Value of Customer Feedback Signal
- 12 Capturing Attention through Creative Marketing
- 13 Building Brand Recognition and Authenticity
- 14 The Challenges of Marketing Technical Products
- 15 The Importance of Caring and Taking Risks
