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Understanding Customers Priorities
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Classroom Contents
The Universal Truths of Building Trust
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- 1 Intro
- 2 Why is failure so common
- 3 Ask good questions
- 4 Avoid jargon
- 5 Dont make assumptions
- 6 Get to know your customers
- 7 Build trust with a handson experience
- 8 Show your expertise
- 9 Put yourself in their shoes
- 10 Educate stakeholders
- 11 Nathaniels story
- 12 Communication channels
- 13 Tone matters
- 14 Set expectations
- 15 Know your stakeholders
- 16 Power and interest
- 17 Respect their time
- 18 HighInterest People
- 19 Understanding Stakeholders
- 20 Understanding Customers Priorities
- 21 Practice Influence
- 22 Tradeoffs
- 23 Moral of the Story
