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Storytelling & Empathy in a Purpose-Driven Economy

Storytelling & Empathy in a Purpose-Driven Economy

SXSW via YouTube Direct link

Intro

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Intro

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Storytelling & Empathy in a Purpose-Driven Economy

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  1. 1 Intro
  2. 2 Studies on PurposeDriven Brands
  3. 3 Feature People
  4. 4 Risk of Failure
  5. 5 Travel
  6. 6 Empathy
  7. 7 Viewers relate
  8. 8 Storytelling and empathy
  9. 9 Yeti
  10. 10 Airy
  11. 11 Struggle Triumph
  12. 12 Provide a Call to Action
  13. 13 Nikes Sacrifice
  14. 14 Audience Questions
  15. 15 Question

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