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Creative process at Uber
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Classroom Contents
Break & Re-Make Your Brand
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- 1 Intro
- 2 Whats the story Uber is hoping to tell
- 3 Different identities of brands
- 4 Being a woman at Uber
- 5 Creative process at Uber
- 6 Where does creativity happen
- 7 When is Uber innovating
- 8 Companies coming together
- 9 Pipeline problem
- 10 Practice at your startup
- 11 Steps of a solution at Uber
- 12 What is Uber doing to win Cat back
- 13 What brand is crushing it right now
- 14 Current culture at Uber
- 15 How much of a priority is it within Uber
- 16 What strategies do you use to unearth specific human stories
- 17 Do you find that when youre driving an Uber pool
- 18 Whats the one piece of advice youd give to an older brand
- 19 What advice do you have for a young black woman
- 20 What does Uber look like in 10 years
