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The echo system
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Classroom Contents
Big Data and the New Age of Advertising
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- 1 Intro
- 2 Customer acquisition costs
- 3 Big data competitors
- 4 Data exhaust
- 5 Biggest lie
- 6 Building your brand
- 7 The creative data divide
- 8 What is unique about data marketing
- 9 What is the future of data marketing
- 10 Data is not smart enough
- 11 The echo system
- 12 Big data
- 13 Testing and learning
- 14 The power has shifted
- 15 Its all affordable
- 16 Multichannel
- 17 Business plan
- 18 Customer plan
- 19 Data marketing
- 20 Email
- 21 Smart email
- 22 Personalized marketing
- 23 Steve Jobs
- 24 Conclusion
