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Beer and Big Data: A Beginner's Guide to Digital Marketing with Heineken

Beer and Big Data: A Beginner's Guide to Digital Marketing with Heineken

Web Summit via YouTube Direct link

Intro

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Intro

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Beer and Big Data: A Beginner's Guide to Digital Marketing with Heineken

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  1. 1 Intro
  2. 2 Mobile first
  3. 3 IDDM
  4. 4 Why IDDM
  5. 5 How to make it simple
  6. 6 Building capabilities
  7. 7 Audience segments

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