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Marketing
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Classroom Contents
Averno - How a TikTok Became a Transmedia Universe
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- 1 Intro
- 2 What is Transmedia Design
- 3 Page World Building
- 4 Aesthetics
- 5 Questions
- 6 Themes
- 7 Idea
- 8 History
- 9 Averno as a God
- 10 The Forest
- 11 Franchise Ideas
- 12 Writing Lore
- 13 Writing Evernote
- 14 Community Events
- 15 Content
- 16 Constant Creation
- 17 Transmedia in Action
- 18 The Podcast
- 19 The ARG
- 20 The Find a Verno ARG
- 21 Puzzles
- 22 Story
- 23 Why Transmedia
- 24 Accessing a Huge Vocabulary
- 25 Howard Shore
- 26 Inside Joke Phenomenon
- 27 The Language of Theme
- 28 The Snowball Effect
- 29 Marketing
- 30 Conclusion
