7 Best Email Marketing Courses for 2024
From cold emails and lead generation to copywriting: Get inspired by the best email marketing online courses to write effective emails that actually convert.
Email marketing is still one of the most effective and proven ways to gain the attention of your customers with a return of investment (ROI) of $36 for every $1 spent. There are 4 billion daily email users and this number is expected to climb to 4.6 billion by 2025.
In this Best Courses Guide (BCG), we’ve selected the best Email Marketing courses from over 600 email marketing courses in our catalog, including popular offerings from Google, HubSpot Academy, Udemy, and YouTube. We’ll discuss the different features and benefits of each course, so you can choose the one that’s right for you.
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Our Top Picks
Handpicked Guides
BCG Stats
- Combined, these courses have over 518K enrollments and 357K YouTube views.
- 4 courses are free or free-to-audit and 3 courses are paid.
- The most-represented course provider in the ranking is YouTube, with 2 courses.
- The Email Marketing subject is followed by 12.1K learners on Class Central.
Best Email Marketing Course for Beginners (Google)
Think Outside the Inbox: Email Marketing is a free-to-audit course by Google. This course will prepare you for a new career in email marketing. You’ll learn from subject-matter experts, get hands-on experience, and will be equipped to apply for entry-level jobs.
This email marketing course will teach you everything you need to know to launch and manage successful email marketing campaigns. You will learn:
- What email marketing is and how it can help you achieve your business goals
- How to use the PESTLE and SWOT frameworks to set SMART email marketing goals
- The most common types of email marketing campaigns
- How to craft email copy, write subject lines, and create preview text
- How to use email marketing tools like HubSpot and Mailchimp
- How to create and segment email lists
- How to create an email marketing campaign report
“Lectures are presented very scientifically, easy to understand, easy to take notes for review. I feel the friendliness and energy from the instructors.” – Ho Q V, Coursera learner
| Institution | |
| Part of | Google Digital Marketing & E-commerce |
| Provider | Coursera |
| Instructor | Miriam |
| Level | Beginner |
| Workload | 25 hours |
| Enrollments | 167K |
| Rating | 4.8/5.0 (4.2K) |
| Certificate | Paid |
Best Concise Course on Email Marketing With Free Certificate (HubSpot Academy)
Email Marketing Course: Get Certified in Email Marketing is a HubSpot Academy course with a free certificate. HubSpot is a leading developer and marketer of inbound marketing tools. Learning from these experts is a great way to get started with email marketing, and their certification adds extra credibility to your portfolio.
“Emails need to be human, helpful and holistic” says Courtney Sembler. Indeed, if you want your company to stand out, it’s important not only to send emails to your clients, but to actually make them look sensible and real.
This email marketing course will teach you how to build an effective email marketing strategy. You will learn:
- How to create a contact management and segmentation strategy
- How to identify trends in your email deliverability metrics
- How to design emails that provide value
- What types of tests you can run on your marketing emails
- The foundations of lead nurturing and how to implement them
Throughout the videos, you’ll not only learn about email marketing, but will also hear from industry experts.
“The course is well prepared and programmed to ensure that even the beginners in the marketing field get a chance to equip themselves with marketing skills.” – Mark Karuri, learner.
| Provider | HubSpot Academy |
| Instructor | Courtney Sembler |
| Level | Beginner |
| Workload | 3-4 hours |
| Certificate | Free |
Best YouTube Tutorial – Intro to Email Marketing (Simplilearn)
Available on YouTube, Email Marketing Tutorial For Beginners is a free course that teaches all the important concepts of email marketing in just 2 hours. It is quick and simple, and a good part of the course covers the theory behind email marketing. So if you want to get going with email marketing right away, without paying a penny, this course is for you.
You will learn:
- What email marketing is and why it’s important for your business
- How to set up your email marketing environment
- The benefits of email marketing
- A/B testing
- How to optimize your email content
- The different types of email campaigns
- How to engage with new subscribers
- How to use Mailchimp, an email marketing tool
| Channel | Simplilearn |
| Provider | YouTube |
| Level | Beginner |
| Instructor | Rob Sanders |
| Views | 261K |
| Thumbs up | 5.4K |
| Workload | 2 hours |
| Certificate | Not available |
Best Cold Email and Lead Generation Course (Udemy)
Small Business Lead Generation & Cold Email | B2B & B2C, taught by Evan Kimbrel and Zach Valenti on Udemy, will teach you how to build a lead generation system, write effective cold emails, and scale up your process with outsourcing.
You will learn:
- Lead generation: How to create an ideal customer profile, build customer personas, and find your target audience.
- Cold email: How to craft body copy that converts, write subject lines that get high open rates, and write effective calls to action.
- Outsourcing: How to find virtual assistants and contractors, write job post ads, and conduct trials prior to hiring.
By the end of the course, you will have the skills and knowledge you need to generate leads and grow your business.
“Detailed, extensive, easy to follow. I loved the interviews at the end, especially the one with Mustafa. Although it’s a bit long, you can skip the sections you are not interested in, plus the guys are pretty funny, so it doesn’t get boring.” – Csilla S., Udemy learner.
| Provider | Udemy |
| Instructors | Evan Kimbrel and Zach Valenti |
| Level | Beginner |
| Workload | 13 hours |
| Enrollments | 14.5K |
| Rating | 4.4/5.0 (854) |
| Certificate | Paid |
Also Great: The ClickMinded Email Marketing Course (ClickMinded)
The ClickMinded Email Marketing Course. This comprehensive email marketing course covers everything from the basics to advanced strategies. You’ll learn how to build a lifecycle strategy, segment your list, create world-class email campaigns, set up automated campaigns, and track and optimize your results.
You will learn:
- Introduction to Email Marketing
- Building a Lifecycle Strategy
- Subscriber Data and Segmentation
- Creating World-Class Email Campaigns
- Automating Your Email Marketing
- Tracking and Optimizing Your Results
- High-level strategies and tactical walkthroughs
- Step-by-step walkthroughs on how to set up 8 powerful automated campaigns from scratch
- A bonus module with all of ClickMinded’s favorite email marketing tools
Overall, the ClickMinded Email Marketing Course is a great option for anyone who wants to learn more about email marketing, from beginners to experienced marketers.
| Institution | ClickMinded |
| Instructor | Lucas Chevillard |
| Level | Mixed |
| Workload | 7-8 hours |
| Certificate | Paid |
Best Copywriting for Emails Course (LinkedIn Learning)
Writing Emails People Want to Read is a short course that will teach you the basics of copywriting for emails quickly and easily. In less than an hour, you’ll learn how to write engaging emails that convert prospects to customers, while still being personal and direct.
Taught by Sam Bennett who is the author of the bestselling books “Get It Done” and “Start Right Where You Are.” She is also a speaker, teacher, creativity-productivity expert, and theater actor.
In this course, you’ll learn:
- The secrets to writing great emails
- The three types of emails and how to write each one effectively
- How to be clear and bold without being pushy or whiny
- How to write engaging stories and add value and character to your emails
- How to write emails that get your clients to buy
- Advanced strategies for email marketing
| Provider | LinkedIn Learning |
| Instructor | Sam Bennett |
| Level | Beginner |
| Workload | 1 hour |
| Enrollments | 337K |
| Rating | 4.7/5.0 (11.2K) |
| Certificate | Paid |
Best Technical Email Marketing Training (H-EDUCATE)
The free Email Marketing Training Series, offered by H-EDUCATE on YouTube, is a comprehensive course that covers all aspects of technical email marketing, from the basics of email marketing to several external mailing tools.
In this course, you’ll learn how to:
- Build and validate email lists
- Set up and install Mailwizz, Mailster, and SendBlaster
- Use Amazon SES as your SMTP service
- Use free email verifiers
- Warm up G Suite Gmail accounts
- Set up a Bounce server for Mailwizz/Mailster using a Gmail account
- Use a custom SMTP mail server with SendBlaster
- Validate emails and understand why emails are sent to spam
- Build a simple link cloaker
- Learn about SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail)
- Scrape emails
- Set up a cold outreach system with Postal SMTP and Mautic
- Set up DMARC and Office365 cold email
- Send bulk cold emails without spamming
| Channel | H-EDUCATE |
| Provider | YouTube |
| Instructor | Hasan |
| Level | Beginner |
| Views | 96.4K |
| Workload | 13 hours |
| Certificate | Not available |
Why You Should Trust Us
Class Central, a Tripadvisor for online education, has helped 80 million learners find their next course. We’ve been combing through online education for more than a decade to aggregate a catalog of 250,000 online courses and 250,000 reviews written by our users. And we’re online learners ourselves: combined, the Class Central team has completed over 400 online courses, including online degrees.
Archisha is a Guided Project Instructor and Beta Tester at Coursera, having tested many courses before they’re officially launched. She has taken over 50 online courses in various subjects. Archisha’s experience as an online learner and teacher has given her some perspective on what to look for in an online course, using her experience to evaluate each course in this list.
Fabio also has experience as an online learner and as a tutor who revised the research and the latest version of this article.
How We Made Our Picks and Tested Them
Trying to find “the best” can be daunting, even for those of us who live and breathe online courses. Here’s how I approached this task.
First, I combed through Class Central’s Catalog and the internet to find a variety of free and paid courses.
Second, when choosing courses, I considered the following factors:
- Renowned Institutions: I picked the most recognized institutions in Digital Marketing, Email Marketing, and Copywriting.
- Instructor experience: I looked for instructors with extensive experience in Email Marketing.
- Course content: I looked for courses that covered a wide range of topics, from the basics to more advanced techniques.
- Student reviews: I read student reviews (when available) to get a sense of the quality of each course.
To evaluate each course, I watched some of the course videos and read the course syllabus. I also looked at the course’s rating and reviews on Class Central.
Ultimately, I used a combination of data and my own judgment to make these picks. I’m confident these recommendations will provide you with the knowledge and skills you need to create high-quality emails to gain the attention of your customers.
Pat revised the latest version of this article.
Archisha Bhar
Fabio Dantas
