8 Best E-Commerce Courses in 2025
Running an online store is beyond selling —it’s about customer experience, AI-driven marketing, and mastering the operational skills that these courses teach
Three years ago, my best friend started selling gemstone bracelets. Her initial customers were friends and family. Soon, her products were a hit at local markets, small business events, and flea market nights. Looking at the response, she started an online store to grow the business. But it didn’t.
She thought the demand for her products would grow because they were online, but it got difficult to create that demand. She needed a marketing strategy, constant customer engagement, and a bullet-proof operations plan —things that took time and research. The process was so overwhelming that three months later, she shut down the business.
This is more common than you think. Forbes claims that 90% of e-commerce brands fail within the first four months. There’s a lot to manage, and you have to keep a tab on every website click, agency, vendor, and customer to succeed.
If you’re an e-commerce business owner (or aspire to be one), we’ve got courses that will teach you how to master business processes and create strategies that will make your products thrive online.
- What is an e-commerce business?
- Why these courses and why should you trust us?
- The best e-commerce courses
What is an e-commerce business?
The leading e-commerce platform, Shopify, defines ‘e-commerce’ as, “A business where individuals and companies buy or sell goods and services over the internet.”
Today, even if you’re not an online shopper, you know someone who is because 34% of shoppers make online purchases at least once a week and 82% shop online every month.
In an economy where inflation keeps growing, people are looking for time-saving and cost-saving ways to shop. This is where e-commerce comes in and why it’s growing at a compound annual growth rate (CAGR) of around 19%.
This number doesn’t mean that it’s easy to succeed as a business. Nearly four in 10 retail decision-makers said their e-commerce business is not meeting profitability targets.
To succeed, you need to build seamless operations, focus on customer experience, and market your brand. We hope these courses teach you that.
Why trust us and why these courses?
Class Central is a database of 250,000+ courses from top platforms such as Udemy, Coursera, SkillShare, and more. Think course-shopping arena, where you can select your next learning path.
Whatever your niche is —SEO, coding, even copywriting —there’s a course for everyone. Browse, compare, and learn from the best.
For this list, I’ve picked courses based on:
- Selling platforms – Some of the most in-demand ones are Shopify and Amazon, so I’ve included courses on those
- Essentials of e-commerce – E-commerce has a lot of elements — marketing, product sourcing, customer-relationship building, etc. I’ve chosen courses that teach those
- Learning approaches – Some courses are theoretical, whereas others offer practical approaches to follow in real-time
- DTC and B2C curriculum – The courses cover B2B and DTC e-commerce businesses
Here are the best e-commerce courses in 2025!
Launch Your Online Business by State University of New York (Coursera)
- Level: Beginner
- Rating: 4.7 (800 ratings)
- Duration: 16 hours
- Cost: Free to audit
An e-commerce business needs tech-savviness, and not just to manage sales but also backend work such as opening a bank account, setting up ads, marketing, and a lot more.
This course includes important elements of running an e-commerce business, along with the underrated parts such as doing a competition analysis, email marketing, tracking inventory, etc.
This course is a checklist that ticks all the boxes —from naming the business to building a sustainable marketing strategy, it guides you to setting up your business and making it a trustworthy brand.
What sets it apart?
- It offers examples of other brands and business owners who build successful online businesses
- It teaches you micro-elements of e-commerce such as copywriting, photography, etc
- It helps you create a pitch deck for your business
- Joan Decollibus, the instructor, has been advising brands and agencies on how to succeed in the digital age for more than 20 years
What you might not like
The course talks about different elements, responsibilities, and platforms to build your e-commerce website, but it doesn’t offer in-depth training in each area
Who is it for?
- Individuals who want to start an online store but aren’t tech savvy
- Potential business owners who want to understand the fundamentals of having an online business
- Individuals who want to understand how the e-commerce field works
Shopify Masterclass: How to Build a Shopify Store [2025] (Udemy)
- Level: Beginner
- Rating: 4.8 (252 ratings)
- Duration: 18 hours 6 minutes
- Cost: Paid
Shopify is the most popular e-commerce website and is used by more than 5 million websites. It’s known for its seamless online store set up. To build a profitable online store, you should know the platform in and out and make the most of it.
This course starts with helping you create an account and ends with you launching your store on it. You’ll learn how to showcase your brand aesthetically, check analytics, set up payments, and more.
It also shows you how to integrate Facebook Pixels to analyze your ad performance. And it has a section on using ChatGPT to fast track your online sales.
What sets it apart?
- It teaches you the end-to-end process of setting up a Shopify store
- It educates you about Shopify (how to use it to drive more sales)
- It shows you how to integrate third-party software for marketing and analysis
- Usama Shafi, the instructor, is a certified Shopify expert who helps brands achieve success through innovative solutions
Who is it for?
- Small business owners, designers, artists who want to sell their products online
- Freelancers who want to offer Shopify support services to business owners
- Aspiring entrepreneurs who want to build a simple, hassle-free website to sell their products
Fundamentals of eCommerce (FutureLearn)
- Level: Beginner
- Duration: 36 hours
- Cost: Paid (after a free 2-day trial)
This is a four-course program that covers the stages of building and growing an e-commerce business. You’ll learn how to choose the best platform for your online business, how to acquire the right products, attract customers with marketing strategies, and analyze the performance of your digital store.
As a new business owner, you can sign up for the program, or you can also take up individual courses among:
- How to Get Started in eCommerce
- Research and Prepare: Understand eCommerce Customers, Products, and Propositions
- Grow and Scale Your eCommerce Business
- Creating and Measuring Success in eCommerce
These courses touch every aspect of e-commerce and explore platforms such as Amazon, eBay, and more. It’s best for beginners who need support with understanding how e-commerce works; as one of the learners said, “Would recommend if you are new to e-commerce and its marketplaces.”
What sets it apart?
- It offers a certificate upon completion of each course
- Some courses use case studies to teach the applications of e-commerce
- It covers the essentials of each stage of running an e-commerce business
- The instructor, Colin, is an award-winning author, speaker, investor, and eCommerce expert, with over 25 years of marketing experience
What you may not like
- If you’re tech savvy, you might find the course too basic
- It doesn’t offer a step-by-step approach to building a digital store, rather it teaches you to about different platforms
Who is it for?
- Aspiring e-commerce business owners who want to understand how the business works and aren’t tech-savvy
- Business owners who want to do customer-centric marketing
- Freelancers who want to offer e-commerce consultation services to business owners
Build eCommerce Websites with WordPress & WooCommerce (Udemy)
- Level: Beginner
- Rating: 4.6 (660 ratings)
- Duration: 23 hours 44 minutes
- Cost: Paid
WordPress has ardent fans and I get it. The flexibility, the variety of themes, zero transaction fees, and the WooCommerce plugin (that turns it into an e-commerce mode) —there’s a lot to love. But it’s more difficult to set up than Shopify, if you don’t have technical experience.
Even then, if WordPress is your preference for an e-commerce store, this course has the lessons you need. If you’re a beginner, there’s a section on the basics of WordPress. And if you know how WordPress works, there are other sections like SEO, latest features, and more to expand your knowledge.
It also has an impressive section on designing your store. If you want more flexibility with design and third-party integrations, you can choose WordPress instead of Shopify, Wix, and other e-commerce platforms.
What sets it apart?
- It is for beginners and advanced WordPress users
- It goes beyond building your store and shows you how to scale your store
- Tanzeel Ur Rehman, the instructor, is a website builder and SEO expert who has been using WordPress and working with it since he was 13
What you may not like
Learners said that this is great for beginners, but it might not be helpful for individuals who work with WordPress.
Who is it for?
- Business owners who want more flexibility with themes and designs in their e-commerce store
- Web developers/designers who want to offer WordPress services to e-commerce businesses
- Amazon sellers who want to get traffic through a website
Google Digital Marketing & E-commerce (Coursera)
- Level: Beginner
- Rating: 4.3 (222 ratings)
- Duration: 190 hours
- Cost: Paid
When you have an online store, marketing becomes your second responsibility as it goes hand-in-hand with your sales goals. This seven-course program is a blend of marketing and e-commerce tips and advice to boost your store’s performance.
It teaches you how to manage your e-commerce store while doing other important tasks such as building customer loyalty, expanding your email list, and running campaigns on social media. This course keeps the customer at the core, because you need to do that too.
You’ll also learn how to use tools such as Canva, Google ads, Google Analytics, HubSpot, and many more to automate routine tasks and focus on strategy and creativity.
Please note: When you click on ‘Enroll for Free’ to start a course, you’ll see the cost of the course. To audit the course for free, click on ‘Audit the Course’ below ‘Continue’. See How to Sign up for Coursera Courses for Free.
What sets it apart?
- This is a Google certificate program!
- It focuses on attracting customers, engaging with them, and building a long-lasting relationship with them (to have a constant influx of sales and for brand awareness)
- It teaches with videos, activities, and assessments
- It shows you how to integrate software to support your goals
What you may not like
- Learners have mentioned that this course is mostly theoretical
- It’s recommended for beginners as it covers the basics of digital marketing and e-commerce
Who is it for?
- New business owners who want to learn the best practices of establishing their online store and marketing it
- Marketers who want to learn about e-commerce marketing
- Business owners who want to focus on marketing their products with AI
5-in-1 Amazon FBA Course – Beginner to 7-Figure Seller 2025 (Udemy)
- Level: Beginner
- Rating: 4.6 (4,197 ratings)
- Duration: 30 hours 4 minutes
- Cost: Paid
Amazon is expected to reach nearly 41% of total e-commerce sales in the U.S. in 2025. For business owners who don’t want to build a website and need support with delivering their products, Amazon works the best.
But understanding Fulfillment by Amazon (FBA) — a program that fulfills deliveries, is not as easy as it sounds. It’s a lengthy process that involves setting up your account, shipping according to regulations, ranking your products, and more.
This course helps you with that and more —product research, supplier finalization, product sourcing and launch, and even SEO. Plus, it has special hacks to grow quickly.
What sets it apart?
- It’s beginner-friendly, you can learn from it even if you haven’t sold products online
- It doesn’t just teach you how to launch your store but also scale on Amazon
- It offers 15 Amazon FBA tools & templates to sell more
- The instructor, Sumner Hobart, has sold over $1,000,000.00 of his private label products
What you might not like
- Some learners dislike the affiliate links in the course
Who is it for?
- Business owners who want to sell their products without a website
- Freelancers who want to offer Amazon FBA services to small businesses
- Business owners who want to outsource delivery of products
Digital Marketing and E-Commerce with Generative AI (SkillShare)
- Level: Beginner
- Duration: 8 hours 27 minutes
- Cost: Paid (after a 7-day trial)
When artificial intelligence is used in e-commerce, it increases sales, reduces ad spend, and the cost of customer acquisition. It doesn’t just minimize marketing spend but also maximizes ROI (Return on Investment).
This course will teach you how to market and scale your online store with AI. As a business owner, you’d want time to strategize, so you’ll also learn how to automate day-to-day tasks to save time.
It has sections on content creation and editing with generative AI software like Midjourney, Dall-E, etc. Plus, it teaches you how to create email and marketing campaigns while ranking on Google. If marketing is your main goal, take this course.
Pro tip: You can complete the course within the seven-day trial and learn for free.
What sets it apart?
- If you’re interested in selling on Amazon, it has a section that shows you how to list your products there
- It shows you how ChatGPT can help you grow your business
- The class project will push you to use generative AI to automate daily business tasks
- The instructor, Henry, is a data consultant to Fortune 500 companies and a no-code specialist, and an AI enthusiast
What you might not like
- It does not show you how to set up stores on Shopify and other platforms
- If you know how AI automates marketing and business tasks, you might not find it helpful
Who is it for?
- E-commerce business owners who want to automate their tasks
- E-commerce consultants who help business owners adopt better operation systems
- Digital marketers who want to learn about marketing for e-commerce clients
E-commerce Profits: How to Start a Business Dropshipping (Udemy)
- Level: Beginner
- Rating: 4.3 (222 ratings)
- Duration: 12 hours 39 minutes
- Cost: Paid
Dropshipping involves selling products online that reach the customer directly from the supplier. Basically, you will create an online store, and when a customer places an order for a product, the supplier will ship it to the customer. You will be the mediator (middle man).
Dropshipping sounds easy (you don’t need to keep inventory too!) but it’s not. Over 90% of dropshipping businesses fail. The most common reasons are choosing the wrong products, poor customer service, and inconsistent operations. This course taps into its details, as well as its benefits and limitations.
It shows you how to find products that will get demand, source them from (efficient) sellers, create a trustworthy online store, market it for positive customer engagement, and scale it. It also covers crucial elements that dropshippers miss working on —copywriting, management, video marketing, branding, etc.
What sets it apart?
- It covers the smaller and overlooked aspects of dropshipping like building an email list, achieving customer loyalty, bootstrapping the business, etc
- It teaches about selling on eBay (for artists, those who sell niche products, etc)
- After the course, you will be able to source products and sell them on your website
- The course instructor, Matt Bernstein, has 175,000+ students on Udemy and he has sold over $750,000 in retail products in the last 2 years.
What you might not like
Some learners have mentioned that some information seems repetitive.
Who is it for?
- Students who want to start dropshipping as a side hustle
- Existing dropshippers who want to improve their business operations
- Aspiring dropshippers who want to learn dropshipping
As an e-commerce business owner, you will juggle many tasks. These courses aren’t just a way to learn how to run your online store, but also to prioritize and automate tasks to build a profitable e-commerce business.
