As someone who was once addicted to creating clickbait titles, I understand its appeal. But just throwing words together to grab readers’ attention and drive traffic without considering the value of your content might actually do more harm than good. Also, in this day and age, relying too much on techniques won’t help you stand out since most of them are overused and sort of annoying.

So, if you are a digital marketer or content creator who wants to truly understand copywriting, you’ve come to the right place. I’ve searched the internet to find the best online courses that teach how to use copywriting ethically and effectively.

In this Best Courses Guide (BCG), I’ll share with you the top online Copywriting courses that are designed to help you create copy that engages your audience and drives conversions. This guide is designed to be diverse, from novice copywriters to small business owners, and other professionals interested in developing a new skill.

Click on the shortcuts for more details:

• Top Picks
• What is Copywriting?
• Courses Overview
• Why You Should Trust Us
• How We Made Our Picks and Tested Them

Here are our top picks

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What is Copywriting?

Copywriting is the use of persuasive and emotional language to convince your target audience to take action through the written form. It’s commonly used in various online mediums like web content, social media, emails, and banners with the main purpose of selling a product or service.

But how do you create the perfect copy? It starts with a basic understanding of your niche and the right toolkit, including AI-powered copywriting software. With a few weeks of practice, you can already achieve some results. If you want to go beyond, learning fundamentals of marketing, creative and content writing, and SEO optimization can improve your results even further.

The copywriting market is at an all-time high; Experts say finding the right niche is key, and with remote work becoming more common, job offerings for experienced copywriters to work from home are plentiful.

Courses Overview

• Together, they account for 569K enrollments and 817K YouTube views.
• LinkedIn Learning is the most featured provider in the guide.
• The single most popular course has over 209k enrollments.
• One course is entirely free, eight courses are paid.

Best Free Course on Copywriting Fundamentals (Copy That!)

This 5-hour free course offers a comprehensive syllabus, practical examples, and abundant resources, all taught by an engaging instructor. It’s perfect for beginners, providing a solid foundation or a helpful review of the fundamentals. If you’re looking to learn the secrets of copywriting and how to make money with your writing skills, then you should definitely check out The Secrets of Copywriting.

In this course, you’ll learn:

• How to become an effective copywriter, from the power of copywriting and its role in marketing
• The different schools of advertising and the importance of research
• How to plan and structure your copy
• How to craft compelling headlines and generate leads
• How to edit and improve your copy for maximum impact.

To make the most of this course, be sure to take advantage of the resources provided, including two templates available on Google Docs and the Copy That! Discord channel. You’ll also want to pay attention to the tips and tricks offered throughout the course, which can help you apply the concepts you’ve learned and make your writing more effective. By the end of the course, you’ll have the skills and knowledge to kick off your copywriting projects.

Best Practical Intro to Copywriting (LinkedIn Learning)

Learning to Write Marketing Copy provides detailed content with a practical project example. Even though the course content is introductory and short, you can learn loads of new concepts about marketing copywriting. It also works as a helpful checklist to revisit when necessary.

In this course, you’ll:

• Work on a project from initial brainstorming to completed result
• Learn basic typography to work with a designer or do it yourself
• Make your copy really work visually
• Learn how to write copy what will help you win customers.

The course includes exercise files with examples of famous successful copy, the provided samples used in the course, and a blank formatted file for you to get started.

Best Copywriting Course for Emails, Facebook, Twitter, and LinkedIn (Udemy)

In Modern Copywriting: Writing copy that sells in 2024 by Evan Kimbrel, you will learn how to strategically deliver words that get people to take action using copywriting. The material is comprehensive with worksheets and templates. By the end of this course you will know how to write copy for emails, Facebook, Twitter, and LinkedIn — with handouts, case studies, and activities. It’s a great course for beginners, but still good for intermediates.

What you’ll learn:

• The fundamentals of copywriting and its importance in marketing
• Techniques for understanding your audience, competition, and your brand’s voice
• Strategies for using structure, persuasion, and emotion to enhance your copy
• How to apply proven copywriting formulas to eliminate guesswork
• The differences between B2B and B2C copywriting and how to approach each
• Crafting compelling headlines and copy for various projects like landing pages, CTAs, emails, and social media.

Also Great Intro to Copy for Social Media (Domestika)

Copywriting for Social Media is a high-quality course that provides up-to-date and relevant instruction on copywriting for social media. While it covers the basics, it is perfect for small business owners or novice copywriters. If you have little to no experience with copywriting for social media, this is the right course for you. Even if you have some experience, you can benefit from learning Paul’s approach and gaining a professional perspective on the matter.

Paul is an excellent teacher and communicator who inspires you to find your own voice.

What you’ll learn:

• The basics of effective copywriting and how to apply them to social media
• Techniques for generating and developing ideas that resonate with your audience
• Strategies for creating engaging and impactful social media campaigns for your brand
• Insights from Paul Anglin’s extensive experience with leading global brands.

Also Great Concise Course for Social Media Copy (LinkedIn Learning)

Marketing: Copywriting for Social Media is designed to teach you the ins and outs of social media copywriting. You’ll learn how to tailor your message to fit the unique formats and preferences of each platform, as well as discover useful tools to simplify your workflow. The course is organized in a way that allows you to revisit any topic whenever you need a refresher. Overall, it’s an excellent course for anyone looking to dip their toes into the world of social media copywriting.

What learners will gain:

• Techniques to create engaging and persuasive social media copy
• Strategies for tailoring content to different platforms (Facebook, Twitter, Instagram, LinkedIn)
• Insights into establishing a brand voice and creating buyer personas
• Knowledge on using tools for spelling, grammar, readability, and headline analysis
• Skills in A/B testing and leveraging audience feedback to optimize post performance.

Best Copywriting Course for Websites and Landing Pages (Skillshare)

Copywriting For Beginners: How To Write Web Copy That Sells Without Being Cheesy is a concise copywriting course for beginners focused on websites and landing pages. You can learn various techniques to improve your landing page including: speaking your audience language, writing a good headline, and building trust with your targeted audience.

Jesse Forrest, the instructor, does a great job in explaining copywriting in an easy way. When he presents a new concept, he follows it up with several real-life examples of businesses that applied that concept and how and why it benefited them. This allows students to think about their own business goals and clearly envision how they can follow the instruction in real life. You won’t be a professional copywriter after this, but it’s a great starting point.

This course is also available on Udemy.

What you’ll learn:

• The fundamentals of effective web copywriting, including crafting landing pages, emails, and more
• Create attention-grabbing headlines and meaningful sub-headlines using proven templates
• How to deeply understand and connect with your audience using an 8-point research questionnaire and a free research tool
• Write compelling copy with fill-in-the-blank templates for headlines, sub-headlines, and call-to-action buttons
• Differentiate content writing from copywriting and understand the significance of each
• Transform product or service features into irresistible benefits with simple questioning techniques
• Overcome writer’s block with three easy exercises, ensuring continuous writing progress.

Jesse has other copywriting courses: Landing Page Design and Copywriting: Build Pages That Convert in 2020 and How To Start A Successful Freelance Writing Career.

Also Great Copywriting Course for Optimizing Landing Pages (Udemy)

The Landing Page Design & Conversion Rate Optimization 2018 teaches landing pages copy and applying psychological marketing techniques to increase conversion rates. To complete the technical part of the course, you will need to purchase Unbounce or a similar landing page design tool to achieve the same results presented in the course.

Isaac, the instructor, is known for his storytelling approach to teaching, avoiding the typical bullet-point format. This course provides both advanced and beginner concepts of landing page design, making it valuable for learners at any level. Additionally, the course explores the human psychology aspect, which helps learners understand the fundamental principles that drive people to take action. Overall, this course is highly detailed and thorough, offering a comprehensive guide to improve your landing page design skills.

What you’ll learn:

• Skills to design high-converting landing pages without coding
• Knowledge to double or triple conversion rates using design principles
• Ability to run A/B tests and apply psychological persuasion in design
• Techniques to write compelling headlines and calls to action
• Insights into conducting usability tests and understanding the buyer’s journey
• Strategies for creating professional logos and improving website traffic conversion.

Also Great Course for Web Pages and Emails (LinkedIn Learning)

In Learning Conversion Copywriting you will learn how to use conversion copywriting to create basic web pages and emails that convert. Conversion copywriting is Joanna’s proprietary method that infuses data-driven insights into copywriting to optimize conversion rates.

What you’ll learn:

• Techniques to research and understand the voice of the customer (VOC)
• How to use persuasive frameworks and formulas to optimize offers and awareness stages
• Crafting compelling web and email copy that resonates with your audience
• Editing strategies to enhance your copy’s effectiveness and conducting tests to validate clarity and conversion potential.

Best Copywriting and Content Writing Course for Bloggers (CreativeLive)

Build a Successful Creative Blog is a comprehensive guide on how to create and market a successful blog, covering from content planning to selling your brand to readers. A significant portion of the course focuses on copywriting, while the remainder dives into details on creating visual content and promoting it on social media.

If you are interested in creative blogging, you can view 2 hours of sample videos to determine this is a good fit for you. The course features high-quality visuals and in-depth discussions, making it the longest course on the list with over 16 hours of content.

What you’ll learn:

• Strategies to develop and refine a unique blogging voice and style
• Techniques for creating compelling content and engaging headlines
• Best practices for blog marketing, including SEO, social media, and email list building
• Solutions to common blogging challenges, such as writer’s block and maintaining balance.

Why You Should Trust Us

Class Central, a Tripadvisor for online education, has helped 60 million learners find their next course. We’ve been combing through online education for more than a decade to aggregate a catalog of 200,000 online courses and 200,000 reviews written by our users. And we’re online learners ourselves: combined, the Class Central team has completed over 400 online courses, including online degrees.

How We Made Our Picks and Tested Them

Trying to find “the best” can be daunting, even for those of us who live and breathe online courses. Here’s how I approached this task.

First, I combed through Class Central’s Catalog and the internet to find a variety of free and paid open courses, some with certificates. You don’t need to enroll in a university to learn about copywriting.

When choosing courses, I considered the following factors:

• Renowned Institutions: I looked for recognized institutions in copywriting
• Instructor experience: I sought instructors with extensive experience in copywriting and engaging presentation styles
• Popularity: I checked numbers of enrollments and views to find popular courses
• Course content: I examined courses that covered a range of topics and presentation styles, including the basics and more advanced topics. I watched some course videos to sample courses I hadn’t already taken
• Learner reviews: I read learner reviews (when available) to get a sense of the quality of each course, leveraging the Class Central database with its thousands of course ratings and reviews written by our users as well as available course provider reviews.

Then, I defined the scope for these recommendations. A copywriting course can cover various topics, so I chose top courses from a range of sub-fields.

Ultimately, I used a combination of data and my own judgment to make these picks. I’m confident these recommendations will be a reliable way to learn about copywriting.