Google Tag Manager Tutorial for Beginners

Google Tag Manager Tutorial for Beginners

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Introduction

1 of 23

1 of 23

Introduction

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Google Tag Manager Tutorial for Beginners

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  1. 1 Introduction
  2. 2 Important terminology
  3. 3 Setting up Google Tag Manager
  4. 4 Install Google Tag Manager on WordPress
  5. 5 Install Google Tag Manager on Squarespace
  6. 6 Adding a Google Analytics 4 GA4
  7. 7 Adding a Google Ads remarketing tag
  8. 8 Adding a Google Optimize tag
  9. 9 Adding a Facebook Meta pixel
  10. 10 Preview and testing
  11. 11 Recommended workflow for Google Tag Manager
  12. 12 Migrating to Google Tag Manager
  13. 13 Publishing the container
  14. 14 Setting up a Google Ads conversion tag
  15. 15 Creating a Google Analytics 4 GA4 conversion event
  16. 16 Capturing ecommerce details from WooCommerce
  17. 17 Using ecommerce values with Google Ads conversion tags
  18. 18 Tracking clicks using Google Tag Manager
  19. 19 Tracking buttons using Google Tag Manager
  20. 20 Tracking forms using Google Tag Manager
  21. 21 Consent mode in Google Tag Manager
  22. 22 Adding a cookie banner to Google Tag Manager
  23. 23 Conclusion

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