Marketing Analytics Courses

AGU

Data Analytics and Machine Learning Innovation for Climate and Earth Surface Processes

Explore innovative data analytics and machine learning techniques for climate and Earth surface processes, focusing on big data challenges and opportunities in Earth system modeling and predictability.

• YouTube
• 2 hours 27 minutes
• On-Demand
• Conference Talk

Security BSides London

Stop Training, Start Marketing

Discover effective strategies to transition from training to marketing, focusing on essential techniques for impactful communication and audience engagement.

• YouTube
• 10 minutes
• On-Demand
• Conference Talk

Hack In The Box Security Conference

Embracing the Uncertainty of Attacks with Big Data Analytics

Exploring big data analytics to combat advanced cyber threats, reduce uncertainty, and transform security programs through intelligence-driven detection approaches and innovative strategies.

• YouTube
• 1 hour 5 minutes
• On-Demand
• Conference Talk

GDC

Using Lean Analytics to Make Better Games

Learn how to apply lean analytics in game development to understand users, make data-driven decisions, and improve game performance without slowing down production.

• YouTube
• 1 hour 3 minutes
• On-Demand
• Conference Talk

GDC

Making Marketing Mistakes

Victoria Tran shares insights on embracing and learning from marketing mistakes in game development, offering strategies for accountability and growth in the face of inevitable failures.

• YouTube
• 23 minutes
• On-Demand
• Conference Talk

GDC

Data-Driven or Data-Blinded? Uses and Abuses of Analytics in Games

Explore common pitfalls in game data analysis and learn practical techniques to improve test rigor and data quality for more effective game development decision-making.

• YouTube
• 1 hour
• On-Demand
• Conference Talk

Harness the Power of Analytics, Artificial Intelligence, and Automation to Accelerate

Explore how telcos leverage analytics, AI, and automation to enhance business performance, efficiency, and agility. Industry leaders discuss applications and impacts across organizations.

• YouTube
• 35 minutes
• On-Demand
• Conference Talk

BSidesLV

JOINing Across the Stack - Structured Security Analytics for the Modern Attack Surface

Explore structured security analytics for modern attack surfaces, focusing on JOINing techniques across the stack to enhance threat detection and response capabilities.

• YouTube
• 44 minutes
• On-Demand
• Conference Talk

44CON Information Security Conference

Security Analytics Beyond Cyber

Explore big data and data science in cybersecurity analytics, covering use cases, architecture, and skills. Learn to implement proof of concepts and extend capabilities for data-driven security management.

• YouTube
• 47 minutes
• On-Demand
• Conference Talk

BSidesLV

Another One Bites the Dust - Failed Experiments in Infrastructure Security Analytics and Lessons Learned From Fixing Them

Explore failed infrastructure security analytics experiments and learn valuable lessons for improving future strategies and implementations.

• YouTube
• 46 minutes
• On-Demand
• Conference Talk

BSidesLV

101 Ways to Fail at Getting Value Out of Your Investments in Security Analytics - And How Not to Do That

Discover common pitfalls and effective strategies for maximizing the value of security analytics investments, enhancing your organization's cybersecurity posture and decision-making processes.

• YouTube
• 51 minutes
• On-Demand
• Conference Talk

TEDx

Marketing Not a Gimmick

Exploring the complexity of marketing beyond gimmicks, emphasizing strategic thinking, persistence, and skillful implementation for success in this demanding field.

• YouTube
• 15 minutes
• On-Demand
• Conference Talk

Institute for Pure & Applied Mathematics (IPAM)

Integer Optimization for Predictive & Prescriptive Analytics in High Stakes Domains

Explore integer optimization techniques for developing interpretable, robust, and fair decision-tree models to assist high-stakes decision-making in social services and healthcare domains.

• YouTube
• 50 minutes
• On-Demand
• Free Video

TEDx

Marketing Without Advertising

Discover innovative marketing strategies beyond traditional advertising with Xiaomi India Head Manu Kumar Jain. Learn how to build a successful brand through alternative, cost-effective methods in this insightful TEDx talk.

• YouTube
• 17 minutes
• On-Demand
• Conference Talk

Analytics Mania - Google Tag Manager & Analytics

Google Analytics 4 Tutorial for Beginners

Comprehensive tutorial on Google Analytics 4 setup, interface, reports, and tracking. Covers account creation, data streams, standard reports, explorations, event tracking, and next steps for beginners.

• YouTube
• 58 minutes
• On-Demand
• Free Video