Market Research Courses and Certifications

Starting a Business 3: Customers and Competitors

9 reviews

Find out how understanding and targeting your market can help your business stand out from the crowd.

• FutureLearn
• 2 weeks, 2 hours a week
• On-Demand
• Free Online Course (Audit)

Copywriting Course

11 reviews

This playlist covers everything you need to know to start a freelance copywriting business in 2021.

• YouTube
• 3 hours 30 minutes
• On-Demand
• Free Video

Davidson College;  Galileo University

AI Technology for Marketing Optimization

12 reviews

Unlock the potential of AI in marketing by mastering advanced techniques such as predictive analytics, real-time optimization, NLP, email personalization, and social media strategy for impactful marketing.

• edX
• 3 weeks, 3-5 hours a week
• On-Demand
• Free Online Course (Audit)

Product Management 101 - The Product Lifecycle

2 reviews

Explore the product lifecycle, from ideation to launch and beyond, gaining essential skills for effective product management in today's competitive market.

• YouTube
• 54 minutes
• On-Demand
• Free Video

How to Create New Markets - Bridge the Gap Between Business Growth & Customer Need

1 review

Explore strategies for creating innovative products that address unmet customer needs, focusing on market research, packaging, distribution, and marketing to improve success odds.

• YouTube
• 45 minutes
• On-Demand
• Free Online Course

How to Find Product Market Fit - Stanford Startup School

Discover strategies for achieving product-market fit from Segment's CEO, including insights on customer needs, pivoting, and scaling your startup.

• YouTube
• 48 minutes
• On-Demand
• Free Video

Becoming an Entrepreneur

5 reviews

Learn the business skills and startup mindset needed to embark on your entrepreneurial path from the premier program for aspiring entrepreneurs, MIT Launch.

• edX
• 6 weeks, 1-3 hours a week
• On-Demand
• Free Online Course (Audit)

Product Management Fluency

Develop market-driven product strategies, identify key problems, create compelling visions, and enhance communication skills for effective product management and development.

• Udacity
• 1 week, 5-6 hours a week
• On-Demand
• Paid Course

Thriving in Business

Master essential entrepreneurship skills, from developing a growth mindset to securing investors, building strong teams, and creating successful marketing strategies for your business venture.

• BBC Maestro
• 4-5 hours
• On-Demand
• Paid Course

Marketing Strategy

Master essential marketing principles and strategies to develop comprehensive plans, conduct market research, analyze competitors, and implement effective campaigns for business success.

• Noble Desktop
• On-Demand
• Paid Course

Customer Insights: Quantitative Techniques

32 ratings at Coursera

Explore quantitative marketing research techniques for new product development, from idea generation to market sizing, using design thinking and authentic business scenarios.

• Coursera
• 14 hours 3 minutes
• On-Demand
• Free Online Course (Audit)

Customer Insights: New Product Development Orientation

102 ratings at Coursera

Acquire tools and skills to gather customer insights, identify new product opportunities, and turn ideas into innovative products through integrated modules and hands-on project experiences.

• Coursera
• 11 hours 49 minutes
• On-Demand
• Free Online Course (Audit)

Research Proposal: Initiating Research

884 ratings at Coursera

Learn foundational market research skills, from defining research types to crafting professional proposals. Gain practical insights into data collection, analysis, and presenting valuable findings to clients.

• Coursera
• 11 hours 18 minutes
• On-Demand
• Free Online Course (Audit)

Qualitative Research

440 ratings at Coursera

Explore qualitative research methods, from design to analysis. Learn to create research instruments, recruit participants, conduct focus groups, and interpret data for effective market research.

• Coursera
• 14 hours 39 minutes
• On-Demand
• Free Online Course (Audit)

Quantitative Research

308 ratings at Coursera

Gain insights for data-driven marketing decisions through survey design, implementation, and analysis. Learn to identify opportunities, maximize response rates, and interpret results using statistical models.

• Coursera
• 17 hours 28 minutes
• On-Demand
• Free Online Course (Audit)