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Explore the controversial idea that "names don't matter" in programming and its implications for software development in this thought-provoking conference talk from YOW! 2018. Delve into the seeming contradictions between the importance of naming in code and the push for using specific mathematical terms. Examine why this concept is significant and how its superficial interpretation may be misleading. Gain insights from Jed Wesley-Smith, Director of Engineering at Simple Machines, as he unravels the complexities surrounding naming conventions and their impact on semantic expression and communication in code. Challenge your assumptions about naming practices and discover new perspectives on this fundamental aspect of programming.