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Explore the intriguing world of personal branding in sports as UFC fighter Paige VanZant, big wave surfer Garrett McNamara, Sports 1 Marketing's David Meltzer, and Off The Ball's Ger Gilroy discuss why athletes can brand themselves more effectively than startups. Delve into topics such as the transition from athlete to brand, the power of social media in personal branding, and the unique advantages athletes have in building their image. Gain valuable insights on leveraging Instagram and other platforms for brand growth, and discover practical advice for startups looking to enhance their branding strategies. Learn from these successful sports personalities as they share their experiences and tips for creating a strong personal brand in the competitive world of athletics and beyond.