The Rebirth of Magazines - 雜誌起死回生

Discover the secrets behind the resurgence of magazines in this insightful TEDxNeihu talk by CM Liu, a 25-year veteran of the magazine industry. Explore how the "Golden Circle" concept has shaped Liu's dedication to magazines and his mission to enhance people's lives. Learn how combining various media formats, including video, experiential events, social media, and community engagement, has allowed magazines to expand their influence beyond traditional print. Follow Liu's journey of continuous learning, perseverance, adaptation, and active listening, which has enabled iconic publications like Vogue and GQ to thrive in the digital age. Gain valuable insights into the winning formula for successful magazines and understand how traditional media can evolve to remain relevant and impactful in today's rapidly changing media landscape.