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Discover a revolutionary approach to reducing worry and increasing peace of mind in this 20-minute TEDx talk by brand strategist Isabelle Mercier-Turcotte. Learn how the concept of "What we tolerate, we worry about" can be applied to decrease anxiety and boost creativity, performance, and dream fulfillment. Explore Mercier-Turcotte's simple yet powerful model for implementing zero tolerance in various aspects of life, designed to help instantly reduce worry and enhance inner flexibility and freedom. Gain insights from this dynamic speaker's no-nonsense approach to building impactful brands, businesses, and lives, and understand how a little structure can lead to significant personal growth and success.