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Explore the complex world of nicotine addiction in this 18-minute TED Talk by health policy expert Mitch Zeller. Delve into the dark history of the tobacco industry and its impact on public health, as Zeller reveals how tobacco use remains the leading cause of preventable disease and death in the United States. Learn about the devastating effects of nicotine addiction, surpassing the combined mortality rates of alcohol, AIDS, car accidents, illegal drugs, murder, and suicide. Gain insights into potential policy changes that could help prevent future generations from becoming addicted and envision a world where proactive measures combat this pervasive health crisis.