The Integration Is the Innovation - Creating Seamless Healthcare Experiences

Overview

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Explore the innovative approach to healthcare integration in this 24-minute conference talk featuring Jeff Birkeland, SVP of Product and Platform at Included Health. Discover how the company aims to revolutionize healthcare experiences by connecting various aspects of health management. Learn about Birkeland's unique perspective, shaped by his background in documentary filmmaking, and how it influences product development. Gain insights on personalization strategies, the implementation of AI in healthcare products, and the importance of considering user experiences before and after product interaction. Understand the challenges of creating a cohesive healthcare ecosystem and how Included Health is addressing them. Delve into lessons from Birkeland's experience at Headspace and how they apply to healthcare innovation. Explore the evaluation process for AI-powered products and the significance of speed in user engagement.

Syllabus

Intro
“Like a movie” — How Jeff applies his storytelling skills to user experience
Consider the “in-between moments” – What is your user doing before and after they use your app? And how Jeff applied this thinking at Headspace
“The dietician stuff is not my thing,” said Jeff’s surgeon. Included Health is trying to prevent its members from that sort of disjointed experience
Lessons from leading the consumer product team at Headspace
About Included Health and what is surprising Jeff about healthcare innovation
Personalization: How Included Health is creating personalized experiences to serve members better
AI and product development: experimenting with using AI to answer members’ questions about their insurance coverage
Evaluating the AI product and considering whether it’s ready for a wider roll out
Outro