Shondaland - Innovating Beyond TV

Explore the innovative content strategies of Shondaland in this 36-minute SXSW 2021 conference talk. Dive into the company's expansion beyond television production, including its groundbreaking partnership with Netflix. Learn how Shondaland is creating synergistic content across various divisions, including TV/film creative development, Shondaland Audio podcasts, short-form content, and Shondaland.com editorial. Discover the company's efforts to disrupt the industry through collaborations with Hearst Digital Networks, iHeart, and other partners. Gain insights into Shondaland's approach to continuity, partnerships, and social media strategies. Understand how this leading content creation company, founded by award-winning writer and producer Shonda Rhimes, is shaping the future of entertainment across multiple platforms.