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Explore the impact of mental values on decision-making processes in this 22-minute TEDx talk by Orkhan Shahbaz, a researcher and neuromarketing expert. Delve into insights from marketing, neuromarketing, and social psychology as Shahbaz, founder of the "Beyinix" neuromarketing research center, shares his expertise. Gain valuable knowledge on personal branding, neuromarketing, neuroselling, and soft skills from a speaker with a background in Business Administration and Marketing. Discover how our mentality influences our choices and learn to make more informed decisions in various aspects of life.