11 Reasons for Missing Purchases in Google Analytics 4

Discover 11 reasons why transactions may be missing in Google Analytics 4 in this informative video. Explore potential causes for incomplete revenue tracking, including quick side notes and detailed explanations for each reason. Learn how to troubleshoot and resolve issues with GA4 purchase tracking to ensure accurate data collection. Gain insights into proper implementation and configuration of ecommerce tracking in Google Analytics 4 to maximize the effectiveness of your analytics setup.