Metaphorical Thinking - Shaping Perception and Behavior

Explore the power of metaphorical thinking in this TEDx talk by Dr. Dhruv Sharma, User Research Lead at the Scottish Government. Discover how metaphors shape our perception of the world and influence our behavior, with insights into their crucial role in communication, leadership, and personal development. Learn from Sharma's extensive experience as an Anthropologist and Design Ethnographer, spanning three continents and diverse fields such as telecommunications, furniture design, and transport. Gain valuable perspectives on the application of user-centered design in both public and private sectors, as well as academia. Delve into Sharma's research on digital technologies and radical innovation for reducing later-life loneliness. Enhance your understanding of how metaphorical thinking can be applied to various aspects of life and work, potentially transforming your approach to problem-solving and communication.