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Explore the pitfalls and potential of software development metrics in this thought-provoking conference talk by Roy Osherove at GOTO Copenhagen 2019. Delve into the common misconception of "you get what you measure" and its impact on software quality. Examine how metrics like code coverage can be misused, leading to superficial improvements without enhancing actual quality. Discover recommended and unrecommended metrics that can drive teams towards better or worse outcomes. Learn how to select and implement metrics that align with your team's goals and values, promoting genuine improvements in software development practices. Gain insights from Osherove's expertise as the author of "The Art of Unit Testing" and "Elastic Leadership" to make informed decisions about measuring and improving your team's performance.