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Explore a thought-provoking lecture examining the relevance and future of public lectures in today's digital age. Delve into crucial questions about the evolution of public discourse through the lens of Gresham College's 400+ year history of delivering free public lectures. Learn how modern challenges like shortened attention spans and increased competition for audience engagement impact traditional lecture formats. Discover insights into what makes lectures effective, the dynamics between in-person and online audiences, and how to measure lecture value beyond attendance numbers. Through personal experience and informed analysis, gain perspective on the continuing role of public lectures in contemporary society, their purpose, and their potential for survival in an increasingly digital world. Delivered by Martin Elliott, MD FRCS, Professor Emeritus of Cardiothoracic Surgery at UCL and Provost of Gresham College, this 51-minute presentation offers valuable insights into the intersection of traditional academic discourse and modern communication challenges.