Intelligence in Marketing - Real or Artificial?

Explore the reality of intelligence in marketing through this 25-minute keynote presentation. Delve into the hype surrounding Machine Learning, Artificial Intelligence, and Customer Intelligence in marketing, and discover where marketers should truly focus their efforts. Learn about market orientation, the meaning of intelligence in marketing contexts, and unconventional approaches like backward market research. Gain insights into qualitative data analysis and understand the roles of "chemists and violinists" in the marketing landscape. Conclude with a comprehensive understanding of how to leverage intelligence effectively in marketing strategies.