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Explore the power of storytelling in combating polarization in this 16-minute TEDx talk by Vince Ford at TEDxPalmerston North. Delve into how stories encode emotional value alongside data, enhancing information retention in our memories. Understand the fascinating process of brain activity synchronization that occurs between storytellers and listeners, fostering strong interpersonal connections. Gain insights into why this ancient communication technique remains crucial in today's world. Learn from Ford's extensive experience as an award-winning author of children's and teen literature, his global adventures, and his current work on Connection Through Story. Discover how storytelling can be a powerful tool for bridging divides and creating unity in an increasingly polarized society.