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Explore the profound impact of tech companies on human attention and behavior in this thought-provoking TED talk. Delve into how a small group of individuals working at major technology firms shape the thoughts and actions of billions daily through carefully designed features like notifications, streaks, and autoplay functions. Discover the psychological tactics employed by these companies to capture and monetize user attention. Learn about the urgent need for a design renaissance in technology that prioritizes human well-being over profit. Gain insights into creating a more intentional and fulfilling digital experience that aligns with personal goals and values. Consider the ethical implications of current tech design practices and explore potential solutions for a more humane technological future.