Dive into a comprehensive video course on Google Tag Manager (GTM), covering everything from beginner to advanced levels. Learn the fundamentals of GTM, including installation on WordPress websites, working with tags and triggers, and integrating with Google Analytics. Master essential techniques such as button click tracking, link tracking, and scroll depth monitoring. Explore advanced topics like setting up conversion tags for Google Ads, implementing Facebook pixels, and tracking various user interactions. Gain practical skills in event tracking, form submission monitoring, and video engagement analysis. By the end of this extensive tutorial, acquire the expertise to effectively use GTM for enhancing website analytics and improving digital marketing strategies.
Overview
Syllabus
Course Overview
| What is GTM?
| How to Install GTM on WP Websites
| What are Tags and Triggers in GTM
| How to Install GA3/GA4 in GTM
| Variables in GTM
| Workspaces in GTM
| Import and Export Container in GTM
| Environments in GTM
| Button Click Tracking with GTM
| Link Tracking using GTM
| Track All Links using GTM
| Track Outbound Link Clicks using GTM
| Element Visibility Trigger in GTM
| Track WhatsApp Button as Event in GA4
| Scroll Depth Tracking as Event in GA4
| Track File Downloads as Events in GA4
| Setup Google Ads Conversion Tag
| Install Facebook Base Pixel
| Setup Facebook Event Pixel using GTM
| Track Contact Form 7 Form Submissions
| Track Video Engagement as Events using GTM
| Track Text Copied from Website
| Image Hover Tracking using GTM
| Track Popup Visibility as Events
| Track WP Form Submit using GTM
| Install Tawk.to on Website using GTM
| Trigger Exception in GTM
Taught by
Umar Tazkeer
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