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Explore the intricacies of taking a company public with Trivago's Axel Hefer and Nasdaq's Adam Kostyal in this insightful conference talk from Collision Conf 2017. Gain valuable insights into the process, challenges, and opportunities associated with transitioning from a private to a public company. Learn from industry experts as they share their experiences and provide guidance on navigating the complex world of initial public offerings (IPOs). Discover key considerations, best practices, and potential pitfalls to avoid when preparing for and executing a successful public listing. Whether you're an entrepreneur, investor, or business professional, this talk offers essential knowledge for understanding the journey of going public in today's dynamic market landscape.