Exploding Kittens, Bedazzled Dragon Eggs and Fuzzy Vending Machines

Discover the secrets behind viral marketing campaigns in this engaging conference talk from Collision 2022. Learn how Exploding Kittens' Elan Lee and Eric Lang achieved remarkable success through unconventional methods at gaming conventions and on Kickstarter. Explore their unique approach of cultivating surprise and joy for both their audience and themselves, exemplified by their eight-foot high fuzzy vending machine that dispensed random items and created magical moments for fans. Gain insights into the power of spontaneity and creativity in marketing, as illustrated by their swift response to a Game of Thrones cosplayer with a bedazzled watermelon "dragon egg." Understand how these unexpected and joyful experiences can lead to viral online success and leave a lasting impression on your target audience.