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Discover seven crucial lessons from years of platform management in this 15-minute conference talk. Explore best practices gleaned from organizations like Mercedes-Benz, JP Morgan Chase, and the US Air Force. Learn effective platform marketing and advocacy strategies, scaling tactics from single teams to hundreds, support methodologies, and techniques for identifying developer bottlenecks. Gain practical insights based on real-world experiences, with actionable steps for implementation. Presented by Michael Coté, Sr. Member of Technical Staff at VMware, this talk offers valuable knowledge for platform engineers and managers seeking to enhance their operational efficiency and effectiveness.