Make Meaning Not Money: Sustainable Innovation for Real-Life Problems

Explore the insights of Cornel Amariei, CEO at .lumen, in this 30-minute ISTA Conference talk as he shares his innovation journey and the importance of focusing on meaningful solutions to real-life problems. Discover how prioritizing purpose over profit can lead to sustainable business models and attract like-minded individuals to support a shared vision. Learn why innovation should be driven by creating meaning, with financial success naturally following as a result of addressing genuine societal needs.