Incorporate social media monitoring into your organization's marketing strategy. Explore tools and strategies for finding, responding to, and participating in online conversations.
Overview
Syllabus
Introduction
- Why social media monitoring is important for your brand
- Integrate social media monitoring into your marketing strategy
- Understand your customer needs
- Team, training, workflow, and budget
- Fine-tune how you search for content
- Overview of social media monitoring apps
- Use Hootsuite for social media monitoring
- Social media monitoring for research and insights
- Social media monitoring for customer service
- Social media monitoring for influencer marketing
- Social media monitoring for issues and crisis management
- Next steps in social media monitoring
Taught by
Martin Waxman
