Managing for Better Ideas

Introduction

• Why collaborative creativity is the future

1. Creating an Environment Where Great Ideas Can Flourish

• Defining the problem you’re trying to solve
• How to get other decision-makers onboard
• Curating the best team to solve a problem

2. The Ingredients of Great Ideas

• Useful versus irrelevant research and why it matters
• The importance of insight in idea generation
• Writing a powerful creative brief

3. Idea Generation in Groups, Individuals, and Teams

• Getting the best ideas from diverse groups
• Getting ideas from individuals
• How to inspire your team

4. How to End up with the Best Ideas

• How to judge ideas more effectively
• Turning good ideas into great ideas
• Simple ways to test your ideas

Conclusion

• Next steps