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LinkedIn Learning

Making Business Videos for Customers

via LinkedIn Learning

Overview

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Learn how to create business videos that customers actually want to view.

Syllabus

Introduction
  • Welcome
1. Video Ideas
  • What kind of videos work on YouTube?
  • What videos are your customers searching for?
  • What are the different types of videos you can make?
  • What’s the best format and formula to follow for your videos?
2. Preparing to Make a Video
  • How to brainstorm an original video concept that represents your business
  • How to decide whether to be on camera or have someone else do it
  • How to outline and write your episode, tying it to relatable stories
  • How should you act on camera or direct a subject to perform?
3. Planning and Scheduling
  • How much time does it take to make a single video, or many videos?
  • How many videos should you make?
  • How often should you shoot your videos?
  • Where should you put your videos and when?
4. Bonus
  • What’s one video content strategy designed for growth?

Taught by

CreatorUp

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