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LinkedIn Learning

Learning to Run Webinars

via LinkedIn Learning

Overview

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Learn how to plan and host webinars for your company.

Syllabus

Introduction
  • Welcome
  • Using the exercise files
1. Understanding Webinars
  • What is a webinar?
  • Understanding how businesses use webinars
  • Attracting new customers with webinars
  • Building client relationships with webinars
  • Making webinars engaging
2. Selecting Webinar Software
  • Researching important features
  • Assessing your needs
  • Comparing software products
  • A closer look at Adobe Connect
  • A closer look at GoToWebinar
  • A closer look at WebEx Event Center
  • A closer look at Google Hangouts On Air
  • A closer look at AnyMeeting
3. Planning Your Webinar
  • Defining your purpose
  • Selecting a webinar topic
  • Selecting webinar presenters
  • Filling production team roles
  • Creating a webinar agenda
  • Orienting the audience
  • Building the presentation
  • Planning audience interactivity
  • Scheduling your webinar
  • Marketing your webinar
  • Rehearsing your webinar
4. Producing Your Webinar
  • Using audio and video
  • Preparing your environment
  • Setting attendee and presenter permissions
  • Recording the webinar
  • Opening the webinar event
  • Introducing the webinar
  • Handling audience Q&A
  • Polling the audience
  • Using interactive whiteboards
  • Concluding the webinar
  • Following up with attendees

Taught by

Sally Norred

Reviews

4.3 rating at LinkedIn Learning based on 121 ratings

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