Peek behind the scenes at the production of a real-world TV commercial. Learn what it takes to plan, shoot, and edit a public service announcement for broadcast and the web.
Overview
Syllabus
Introduction
- Welcome
- What you should know before watching this course
- Using the exercise files
- The creative brief
- Meet the crew
- Scope of work
- The kickoff session
- Writing the treatments
- Writing the script
- Building a two column script
- Casting actors
- Running a casting session
- Scouting for locations
- Building a shooting schedule
- Creating the budget
- Bundling paperwork for client and crew
- Essential equipment
- Ordering the scenes for shooting
- Shooting the living room scene
- Shooting the hallway scene
- Shooting the child's bedroom
- Shooting the parents' bedroom
- Shooting the exterior scene
- Shooting the night kitchen scene
- Shooting the day kitchen scene
- Strategies for load out
- Organizing the footage for edit
- Selectively retiming footage
- Color grading day for night
- Color grading for mood
- Fixing a bad reflection
- Compression for delivery
- Summary
Taught by
Richard Harrington
