The Complete Google AdWords Course - Beginner to Advanced

The Complete Google AdWords Course - Beginner to Advanced

Joseph Delgadillo via YouTube Direct link

Preparing for conversion tracking setup

8 of 56

8 of 56

Preparing for conversion tracking setup

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Classroom Contents

The Complete Google AdWords Course - Beginner to Advanced

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  1. 1 How can you get the most out of this course?
  2. 2 Basic terms
  3. 3 Campaign settings, bids, and locations
  4. 4 Types of keywords and understanding your keyword quality score in Google AdWords
  5. 5 A trustworthy landing page is critical for conversions and a high keyword score
  6. 6 Usually it takes faith and consistent effort to get great results
  7. 7 Conversions are all that matter. Ignore all other data!
  8. 8 Preparing for conversion tracking setup
  9. 9 Go to tools and complete your conversion tracking setup
  10. 10 How to immediately confirm your conversion tracking is setup properly
  11. 11 How to add Google Analytics tracking for deeper AdWords data
  12. 12 Keep the first campaign simple while you wait for approval
  13. 13 Reviewing initial campaign and copying into a new campaign
  14. 14 Keyword research to expand an existing campaign with new ad sets
  15. 15 How to quickly make display campaigns using search ads
  16. 16 Testing trademark and limited approval ads on a new product
  17. 17 How to quickly try a new landing page and copy ad groups
  18. 18 Quickly copying campaigns and split testing countries
  19. 19 Keyword research and fast new campaign creation on best offer
  20. 20 First conversions tracked with a free offer
  21. 21 Choosing which campaigns to pause and save money
  22. 22 AdWords is challenging because you have to wait for enough data
  23. 23 Adding keywords to a campaign now getting impressions and expanding to display
  24. 24 Day 5 pausing campaigns not converting and preparing for new sales
  25. 25 Conversion data ad schedule, mobile device bid adjustment, and appreciating success
  26. 26 Launching a new product with expensive keywords
  27. 27 Created ads on a trademarked keyword requiring AdWords specialist approval
  28. 28 What to do when your conversions are not matching your actual sales
  29. 29 How to start scaling up campaigns with conversions
  30. 30 Making new ads based on what is converting, copying the ads, and adding negative keywords
  31. 31 Conversions review with negative keywords, copying ads, and location targeting
  32. 32 Watch as I discover live the reason my conversions are higher than sales
  33. 33 The end or just getting started You decide! I will be continuing to build this!
  34. 34 How to handle errors for trademark requirements
  35. 35 Using organic search traffic and another keyword tool to add negative keywords
  36. 36 Conversions showing in different products than advertised
  37. 37 Making a better landing page produces my first proven positive ROI!
  38. 38 How to use location reports to exclude places where ads are not converting
  39. 39 Changing keyword match type to exact match and excluding search partners
  40. 40 Raising the daily budget and eliminating countries with high cost conversions
  41. 41 Lowering bids where sales are more expensive and checking the ad schedule
  42. 42 What to do when your cost per conversion suddenly spikes
  43. 43 Using the bid and budget simulator to make campaign changes
  44. 44 When you finally get a perfect solution, let it run without interference!
  45. 45 With two months of good data, now I can go deeper for a lower ongoing cost per conversion
  46. 46 Overview of correctly setup remarketing in Google Analytics and Google AdWords
  47. 47 Creating a new Google Analytics property and installing tracking code
  48. 48 Linking your AdWords account and starting remarketing
  49. 49 Fast display ad creation quickly going from 1 ad to 48 ads in an ad set
  50. 50 Copying ad display ad campaigns to split by country
  51. 51 Using Google Analytics to optimize AdWords marketing and display ads
  52. 52 Google Adwords for video: why use it and how I use it today
  53. 53 How to quickly make a $0.01 cost per view advertising campaign
  54. 54 Using Google remarketing audiences to find similar users
  55. 55 Making a keyword targeted Google AdWords for video campaign
  56. 56 Using reports to see which of your targeted audience watches the most

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